What is Google Ads

What is Google My Business

Google My Business (GMB) is a free tool provided by Google that allows businesses to create and manage their online presence across Google Search and Maps. With GMB, businesses can:...

What is Google Ads

Google Ads is an online advertising platform by Google where businesses can create and run ads that appear on Google Search, YouTube, and other websites within the Google Display Network. With Google Ads, businesses can:...

Difference Between Google My Business and Google Ads

Aspect Google My Business Google Ads Purpose Manages online presence for local businesses Creates online advertising campaigns Main Function Displays business info in Google Search & Maps Shows ads on Google Search, YouTube, and websites Price Free Pay-per-click (PPC) or other bidding models Target Audience Local customers searching for your business Targeted audience based on keywords, demographics, interests Setup Create and verify your business profile Create ad campaigns, select target audience, and set budget Visibility Visible in local search results and Maps Visible in search results, websites, and YouTube Key Features Reviews, business info, posts, photos Text ads, display ads, video ads, remarketing Analytics Insights on searches, views, and actions Detailed performance metrics and conversion tracking Control Over Content Direct control over business information Creative control over ad content and targeting Local SEO Impact Enhances local search visibility Does not directly impact SEO, but increases visibility through ads...

How to Link Google Ads to Google My Business

Creating an account in Google Ads and Google My Business is much easier, but if you go one step ahead, you will get many benefits from the interconnection of these two. To boost your business, you must take this step. The following section highlights how to connect Google My Business and Google Ads....

What Are Location Assets In Google My Business

Location assets are the information fetched from the Google My Business Profile that contains each of the details provided under location details. These may include location on the map, opening and closing hours, contact information, etc. Adding a location asset is extremely useful for any business on Google. Below is how you can create a location asset....

How To Create Location Assets

Location assets are vital to increase the visibility of your business. Today, if a customer is looking for any service on Google, they will undoubtedly find a list, but only some will possess a proper location. The one with the area will surely attract the customer. So, there must be dedicated location assets on your profiles, and you can create them by following the steps below....

Why to Link GMB & AdWords Profiles

By linking your GMB and Google Ads profiles, you can optimize your local advertising efforts, attract more customers, and grow your business efficiently. Linking your Google My Business (GMB) and Google Ads (formerly AdWords) profiles offers several significant benefits:...

Conclusion

Linking Google My Business and Google Ads is a powerful way to enhance your online presence and drive more traffic to your business. By integrating these platforms, you can improve your local search visibility, target the right audience with precision, and track performance metrics effectively. Follow our step-by-step guide to easily connect your accounts and maximize your advertising efforts. Boost your local marketing strategy today by linking Google My Business with Google Ads, and watch your business grow!...

FAQs – Google My Business & Google Ads

Can I Link More Than One Google My Business Location to a Google Ads Account? Yes, You can easily link multiple GMB locations to a Google Ads Account....