What is Marketing Ethics?
Marketing ethics is a set of moral norms that regulate the actions of persons and organizations involved in promotional activities and the sale of goods and services. Marketing ethics are often included in research on business ethics due to its importance in most firms. Marketing ethics comprises making moral decisions throughout the marketing process, from product development to advertising and sales. Organizations that establish and use marketing ethics frequently strive to respect customers’ rights, desires, and expectations. While firm leaders strive to generate operational income and profits, they may also prioritize values such as integrity, honesty, and fairness.
Key Takeaways:
- A company’s philosophy of ethics is typically tied to its organizational goal.
- Chief executives, directors, and senior managers are often in charge of drafting and enforcing these rules.
- Marketing ethics is related to the concept of Corporate Social Responsibility (CSR).
- This expression refers to the idea that businesses have specific obligations to meet concerning the public and its stakeholders.
Table of Content
- Why is Marketing Ethics Important?
- Role of Ethics in Marketing
- Types of Marketing Ethics
- Ethical Marketing Examples
- Principles of Ethical Marketing
- Issues in Marketing Ethics
- Marketing Ethics in Consumer Behavior
- Frequently Asked Questions (FAQs)