What is Organizational Behavior Modification?
Organisational Behaviour Modification (OB Mod) is a systematic approach to improving employee performance and productivity by applying principles of behavioral psychology. The concept, grounded in principles of psychology, specifically behaviourism, focuses on using rewards and punishments to reinforce desired behaviours and reduce undesired ones. Through the identification of target behaviors, setting exact objectives, and using appropriate interventions, OBM aims to improve job satisfaction, productivity, and overall organizational performance.
Organisational Behaviour Modification: Meaning, Steps, Contribution and Criticism
Organizational Behavior Modification (OB Mod) is a systematic application of behavioral principles to improve individual and organizational performance. It focuses on manipulating the antecedents and consequences to change employee behavior in the workplace. Organizational Behavior Modification seeks to increase productivity and efficiency and enhance organizational performance by understanding the basic variables influencing behavior.
In this article, we will delve into the key steps in Organizational Behavior Modification along with some criticism it faces.
Key Takeaways:
- OB Mod is based on the principles of behaviorism, particularly operant conditioning by B.F. Skinner.
- It involves identifying, measuring, and modifying behaviors within an organization to improve performance and productivity.
- The OB Mod sets clear objectives and goals for behavior modification.
- OB Mod helps in building a culture of continuous improvement and accountability.
- It utilizes interventions such as reinforcement and punishment to shape behaviors.