What is Packaging?
Packaging is the process of designing and using materials to wrap, protect, and keep products safe for shipping, storing, selling, and using. It has many purposes, like making sure products are transported safely, keeping the product in good condition, giving information to customers, and helping the brand stand out. It has changed over time because of new technology, what customers want, and worries about the environment. In the past, people used simple materials like leaves, baskets, and animal skins to hold and move things. As trade and industry grew, packaging became more important to help products get to customers safely and make supply chains work well. Nowadays, packaging focuses on being environmentally friendly, easy to use, and affordable. The packaging world keeps changing to meet what customers and businesses need while also trying to be better for the environment and reduce waste.
Difference between Packaging and Labelling
Packaging and labelling, although closely related, serve distinct purposes in the context of product presentation and information dissemination.