What is Packaging?
The process of creating an attractive packet, package, cover, container, or wrapping that is used to bind the product is known as Packaging. A proper and unique packaging does not always mean attracting customers but also protecting the product. Packaging is an important step in the promotion process of marketing as it is the very first thing that the potential buyers see. Packaging helps in highlighting the brand and giving information about the product.
Key takeaways from Packaging:
- Packaging fulfills the objective of brand identification, distributing the product ensuring that it doesn’t get damaged, creating a brand image, etc.
- Packaging includes activities like designing; examining; creating the wrapper, container, or packet, etc.
- Packaging also gives important information about the product stating the nutritional values, product composition, expiration, and manufacturing date, etc., thus fulfilling the obligation of Right of Information to the Customer.
Difference between Branding and Packaging
Marketing is a process that starts with having an idea about developing a product or service and ends with after-sale services, performing various activities in between. When a product/service is put into the market, the promotion process plays an important role in increasing profits, acquiring and retaining customers. Branding and Packaging are one of the most important functions that come under the concept of marketing.