What is PPC Marketing?
PPC (Pay-Per-Click) is a marketing model where advertisers pay only when their link is clicked and the user visits their website, application, or any other specified webpage. By this model, advertisers need not pay for the mere placement of their links but will pay when users click the link provided and visit the landing page.
Search Engine Advertising, a model in PPC, is where advertisers have to select a specific word, called a keyword, and bid for it. Hence, every time a user searches for that keyword, an ad will be displayed. For example, if a clothing company bids for the word ‘linen shirts’, every time a user searches for that word, an ad will appear at the top of the results displaying the company.
What is PPC Marketing? – Basics of Pay-Per-Click Marketing
Business as an entity always co-existed with marketing. There are many ways people opt to promote their business to attract the audience, from PPC marketing to building big billboards and handing pamphlets door to door, business persons have engaged in many creative ideas to showcase their brands. Advertising can boost the business by directly engaging with the audience, and helping them know about the products and services a company/business is offering.
As the digital world is increasing exponentially, many companies have come up with a new method of advertising through digital media and named it ‘Digital marketing‘. One of the strategies in digital marketing is PPC Marketing, where business entities can save money in marketing practice.
In this article, we are going to discuss PPC Marketing, various tools required to be effectively involved, and much more.
Table of Content
- What is PPC Marketing?
- Benefits of using PPC Marketing
- Platforms Offering PPC Marketing
- How does PPC marketing Work?
- Tools for PPC marketing
- Conclusion
- FAQs – PPC Marketing