What is Product Deployment?
The process of making a product available to customers is called product deployment. This process includes manufacture, packaging, distribution, marketing, sales, and customer support, as well as maintenance and updating.
Specifications:
- Producing the product in large amounts with emphasis on quality control to make sure that it meets the required standards over time
- Preparing the product for delivery and marketing through various channels
- Arranging logistic systems and delivering products to target markets
- Executing strategic advertising plans aimed at creating awareness and driving sales;
- Training and supporting salespersons to enhance product promotion and sales;
- Handling inquiries from customers after purchase.
- Monitoring progress of the product in addition to getting feedback from clients.
- Developing new versions with patches or improved features that correct problems found in earlier releases.
Example:
- Manufacturing the product at scale
- Designing packaging for distribution and retail
- Coordinating logistics and distribution networks
- Executing marketing campaigns for awareness and demand generation
Difference between Product Development and Product Deployment
These days, businesses need to carefully handle the complex processes involved in launching new goods and managing their evolution. These are two interrelated but different things essential for achievement in business. It is important to plan out, execute, and thus deliver customer-oriented goods while distinguishing between product development and product deployment.