What is Product Manager?
A Product Manager is a professional responsible for guiding a product through its entire lifecycle, from conception to launch and beyond. They act as the bridge between various teams, aligning product development with market needs and business objectives. The product manager refers to a person who analyses the needs of the consumer and the larger company objectives that a feature or product will meet, which defines success for a product, and organizes a team to make that vision a reality. The role of the product manager is to define the product vision, strategy, and roadmap, and to work with a cross-functional team to bring the product to market and ensure its success.
Product Manager Vs Product Marketing Manager
“Product Manager Vs Product Marketing Manager” is the very first question that came to our mind, before getting into their course. In this article, we are going to learn about “Product Manager Vs Product Marketing Manager” in depth.
Product Manager refers to a person who analyses the needs of the consumer and the larger company objectives that a feature or product will meet, while Product Marketing Manager, within an organization, creates and implements marketing plans specific to a certain product or range of products. With the goal of successfully launching products onto the market and supporting their success, this position is at the junction of product management and marketing.