What is Segmentation in Google Analytics?
In Google Analytics, segmentation is the process of breaking down your audience into more focused, smaller groups according to certain traits or actions. This enables you to examine the data in greater detail and see the distinct patterns and trends found in various parts.
Advanced Segmentation in Google Analytics
Google Analytics’s strong feature of advanced segmentation lets you split up your website or app’s users into several categories according to predetermined standards. You may make better decisions by using this segmentation to have a deeper understanding of the habits and preferences of your audience. Let’s examine advanced segmentation in detail, including its benefits and recommended practices for successful use.
Table of Content
- What is Segmentation in Google Analytics?
- Basic vs. Advanced Segmentation
- Benefits of Highly Detailed Segmentation
- Custom vs. Predefined Segments
- Creating Custom Segments
- Application of Demographic and Behavioral Segments
- Conclusion