What is the Kano Model?
The Kano Model is a framework developed by Professor Noriaki Kano to prioritize and analyze customer needs and preferences. It was introduced in the 1980s and has been widely used in product development and customer satisfaction research. The model categorizes features or attributes of a product into five distinct categories based on how they impact customer satisfaction.
Professor Noriaki Kano, a Japanese researcher and representative, brought the Kano Model as a way to research purchaser satisfaction and product attributes. His paintings has had a widespread effect on exceptional control and product improvement, making the Kano Model a fundamental idea in those fields.
Kano Model | Introduction, Working, and Benefits
Kano Model is a method for ranking features on a product roadmap according to how probable they are to satisfy customers. Product teams can assess if it makes strategic sense to add a high-satisfaction feature to the roadmap by comparing its implementation costs to those of the feature.
The Kano Model in product management is a valuable device that may assist businesses in perceiving, prioritizing, and delivering the capabilities that surely retain their customers. This this article, we will delve into the Kano Model, overlaying its introduction, creation, operating principles, characteristic categories, implementation eventualities, benefits, and actual-world examples.
Table of Content
- What is the Kano Model?
- What is the History of the Kano Model?
- How Does the Kano Model Work?
- What are the Kano Model Feature Categories?
- When Should You Use the Kano Model?
- Benefits of the Kano Model
- Examples of Kano Model
- Conclusion : Kano Model
- Kano Model: FAQs