What Is The Process Of A/B Testing?
Several actions that you may see in a scientific study must be taken to conduct an A/B test. You’ll choose one variable to test, just as in any scientific experiment. Whatever you choose can be your variable: the placement of a navigation menu or the color of a banner advertisement.
A/B testing gives you the ability to fully realize the potential of your business and marketing strategy. The steps for carrying out an insightful A/B test are listed below. After selecting your variable, you should:
- Build on your hypothesis. (What do you expect the result should become?)
- Based on the chosen criteria, create a “control” group and a “challenger” group.
- Divide your sample groups at random into subgroups of the same size.
- Decide on the sample size (if applicable to your test).
- Specify what constitutes a statistically significant outcome.
- Make sure that each campaign is only having one test running at a time. (Doing many tests at once risks compromising results and invalidating your test.)
What is A/B Testing?
A/B testing is an experimental method in which two versions of anything are contrasted to see which is “better” or more effective.
This is often done in marketing when two different types of content—whether it be email copy, a display ad, a call-to-action (CTA) on a web page, or any other marketing asset—are being compared. This is usually done before launching any product in the market so that the company can get better results.
This also helps in comparing the performance of two or more variants of emails and then selecting the best among them based on the result given by the audience. So, now without waiting any time let’s move forward and take a look that what is A/B testing: