What is Viral Marketing?
Viral Marketing is a strategy that capitalizes on the power of word of mouth and online sharing to quickly gain widespread attention. The term “viral” stems from the idea that the content spreads like wildfire, similar to the transmission of a virus. To be successful, viral marketing requires the creation of highly shareable and enticing content that strikes a chord with a particular audience, motivating them to spread it voluntarily across their social networks. This natural propagation is often fueled by the emotional appeal, wit, originality, or relatability of the content. The influence of social media platforms cannot be underestimated in the exponential reach of viral content, as they facilitate its rapid sharing to a vast audience.