What the experts are saying for sandbox?

Rand Fishkin, owner of SEOMoz also confirmed that for the first few months their website was not ranking well even he is putting the best possible content on it. That was happening because of this sandbox concept. He told, on November 4, 2005, that now his website is ranking good after 8 months, and it has escaped the probation period or sandbox in which Google is not taking a new website as an authorized one.

Also, Matt Cutts (American Software Engineer, Formerly Head of WebSpam at Google) said that, If your website is new then it may not rank as well as old ones are ranking. But he said not to worry about it, it will surely rank after few months.

Prerequisite: Search Engine Optimization (SEO)

Google is currently the biggest search engine in the world, and it’s having exponential growth day by day. We can say that it became an important part of our life, we come to Google for plenty of things and for plenty of times in a day. It gives us information about many things which we really want in our life. Have you ever wondered how Google is able to show the most appropriate and authentic information from a huge bunch of websites?

You have wondered and found it because you guys are from computer science. Obviously, He is doing with his algorithms and providing the best and most authentic information to the user. Nobody can say about Google Algorithms with authenticity, we all can predict it and can optimize our website according to Google. 

In 2004, Many Search Engine Optimization (SEO) Experts observed that Google is not ranking their website for the first few months even he is putting his best SEO effort, but the efforts are going worthless which they are putting for fast search index of the website.

With the same amount of effort and at the same time, He observed that this is happening only with Google. Other Search Engines like Bing and Yahoo are showing the website in SERP as per the expectations. This concept was introduced as Google Sandbox by the Experts.

The logic behind it has given that, a newborn website will be not getting indexed properly for the first few months. Experts said, that this is happening because Google Introduced a new algorithm for giving more appropriate information to the user and this is like a filter for a new website, which doesn’t show properly in search results and the concept is called Google Sandbox.

We can say and assume psychologically that there is a box for new websites in Google and new websites will be in that box for the first few months and in this period it will not show in search results properly. As per the experts, the period can vary from 2 Months to 8 Months.