Who are Wholesalers?

A wholesaler is a person or corporation that sells big quantities of items to retailers or other professional enterprises that are not end users. Wholesalers play an important role in the marketing channel setup. Most of the time, they serve numerous important services that are crucial to the seamless movement of commodities, ownership, finance, and information.

Wholesalers deal with a constrained selection of goods. They do, however, maintain various classifications of the goods they sell. The wholesalers serve as the intermediaries between manufacturers and retailers. In the distribution chain, they serve as the middleman. For the market distribution of the products, the manufacturers rely on them heavily.