Who is a Media Planner?
A Media Planner is a professional tasked with carrying out market analysis and developing compelling marketing campaigns. Target audience analysis, campaign budget management, campaign performance evaluation, opting for the best media outlet combinations, and creating and presenting campaign ideas to customers are some of their main duties. Media Planners normally require a bachelor’s degree in marketing or a comparable discipline, in addition to three years of minimum experience in a similar area, to be eligible for this position. The key components are mastery of analytics tools, expertise with campaign assessment criteria, and superior presenting and communicating abilities. Opportunities for media planners may be found at publishing houses, financial institutions, marketing and advertising agencies, and other industries that need someone with experience in public relations and marketing.