Why are SERPs Important for SEO?
The way your website shows up on Google’s first page is determined by SERPs. For instance, you’re working really hard to get your website to appear on Google’s first page when people search for “how to learn web development”.
That’s awesome. until you see that SERP features push the #1 results to well below the fold as mentioned below:
Site of pages
Here it means that, even if you crack page 1, you probably are not going to get many clicks. On the other hand, SERP for link building is much less busy. Here in the above image it consists that your organic result has a good chance of getting clicked on. Another important factor when it comes to evaluating the SERPs is ” no-click searches”.
According to the Search engine land, There are more “no-click searches” than ever before as mentioned in the diagram.
Here are some brief details consists of:
- Organic clicks: 45.1%
- Zero clicks: 25.6%
- Keyword change : 17.9%
- Clicks to other Google properties: 9.7%
- Paid clicks: 1.8%
Why are SERPs Important for SEO ?
Google’s response to a user’s search query is known as the Search Engine Results Page or SERP. In addition to organic search results, sponsored Google ad results, knowledge graphs, highlighted snippets, video results, and much more are frequently shown in SERPs. For example, if you type or search for something in Google the SERP is what you get back
Many SERP features from Google show up on the first page, Note that there are two most important categories paid results and organic results.
Advertisers using Google AdWords to bid on keywords are the source of these sponsored results. Google Ads gives preference to the highest bidder for placement even when it considers ad relevance. Google’s algorithm selects the organic results, which are earned positions, as the best and most relevant results overall for each particular search.