Why do Local Maxima occur?

In UX design, local maxima occur when we rely too much on existing data without considering alternative options or wider context related to the design. We can say that when designers only focus on data rather than user feedback or needs then the local maxima occur and even after doing many improvements it will not show a big effect on UX design.

It occurs when designers use data-driven approach from user-testing, analytics and feedback from the user. Designers do not consider other options due to the risk of failure and focus on data-driven approach which results in local maxima.

What are Local Maxima in UX?

User Experience(UX) design ensures smooth navigation and user interaction with the product or services. In UX design A/B testing is done which involves two variants to compare which design is better and when UX designers rely more on A/B testing then Local Maxima occurs.

In this article, we’ll look into what is Local Maxima and why it is an important term to know in UX design.

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What are Local Maxima in UX?

In User Experience(UX), local maxima are the points where the UX design seems to be ready for optimal user experience but still, there is room for improvement in design. Local Maxima is the maximum point after which even if you make hundreds of improvements, there will be little improvement in design....

Why do Local Maxima occur?

In UX design, local maxima occur when we rely too much on existing data without considering alternative options or wider context related to the design. We can say that when designers only focus on data rather than user feedback or needs then the local maxima occur and even after doing many improvements it will not show a big effect on UX design....

How to move past the Local Maxima?

If making a thousand of small changes in UX design is not making any difference then we will try two different methods to get past the local maxima. The two methods are mentioned below:...

Local Maxima are Warning Signs

Local Maxima are the maximum points reach in UX design when designers use data-driven approach and not look into wider context. Local Maxima points shows that the approach used by designers is not good enough for optimal User Experience (UX) design. Local Maxima reaches when designers follow A/B testing or other testing techniques to choose better design. Designers have to consider wider user- centric context to improve the design with higher percentage because if we choose data from A/B testing for improvement we will not be able to past the local maxima....

Uses

Local maxima is useful in User Experience (UX) design in many ways, some of them are mentioned below:...

Benefits

Understanding of Local Maxima in UX design can have several benefits mentioned below:...

Conclusion

Understanding local maxima will help designers to provide more optimized and innovative design solutions. It helps us to understand that even if the user experience seems good there can still be a room for improvement. It pushes designers to come up with more creative and innovative ideas which helps to increase team collaboration, promote innovation, providing optimized user satisfaction etc. After hitting local maxima, designers shift their data-driven approach to user-centric approach and look into wider context to pass the local maxima and provide better user experience(UX) design....