Why is BIMI important?
The importance of BIMI lies in its ability to combat email impersonation and phishing attacks effectively. By incorporating brand logos directly into email messages, BIMI provides a visual verification of the sender’s authenticity. This not only enhances brand credibility but also fosters trust among recipients, reducing the likelihood of falling victim to fraudulent emails. This can be summarized in these three following points: –
- Brand control: Take charge of how your brand appears in recipients’ inboxes.
- Enhanced security: BIMI sits on top of DMARC, a powerful anti-phishing protocol, adding a visual layer of authentication.
- Improved deliverability: Verified emails with your logo are more likely to land in inboxes, not spam folders.
What is BIMI? | Definition, Importance and Working
Ever opened your email and instantly recognized a brand just by its logo, even before reading the sender’s name? That’s the magic of Brand Indicators for Message Identification (BIMI), a rising star in the email security and trust-building universe. In this rapidly evolving landscape of digital communication, email authentication has become very important. One such authentication standard gaining distinction is BIMI, or Brand Indicators for Message Identification.
In this article, we will explore the fundamental aspects of BIMI, its significance, how it operates, the role of Verified Mark Certificates (VMC), and a step-by-step guide on setting up BIMI.