Why is Bounce Rate Important in SEO?
Bounce rate is a key component that search engines like Google take into account when evaluating the quality and relevancy of a webpage. A high bounce rate is like a warning sign for both search engines and your business. It indicates that people quickly leave your website without engaging with the content.
- For search engines, this suggests that your content may not be relevant or interesting, which can lower your website’s ranking.
- For your business, a high bounce rate means you’re missing out on potential customers and revenue because people are not staying on your site long enough to take action or make a purchase.
Bounce Rate | Definition, Importance and Tips to Reduce it
The Bounce rate is a key performance indicator (KPI) that provides valuable information about user engagement and the effectiveness of your website. In this article, we’ll explore the definition of bounce rate in SEO, its importance in SEO, the benchmarks for a good bounce rate, the difference between bounce rate and exit rate, and effective tips to reduce high bounce rates.