- Efficiency: It helps in the quick buying and selling of ad impressions which in return helps in the quick pace of advertisement placements.
- Targeting: The specificity of the impression allows the advertisers to bid for specific uses and this results in increased targeting and hence increased relevance.
- Cost-Effectiveness: Advertisers only pay for the ‘views’ that make it to the target category, thus making it more affordable and cost-effective compared with conventional ‘ad buying’.
- Flexibility: It allows the advertisers to control their bids with the help of real-time based on the performance of their campaign and the conditions of the market.
- Market-Driven Pricing: The price for ad impressions is rather flexible and operates through a supply-demand mechanism in real-time thus, creating ways of efficient spending for advertisers, and potential income for the publishers.
What is Real-time Auction?| Mechanics, Applications, Benefits and Challenges