Why use NoFollow Links?
So, why would anyone use nofollow links? There are several reasons:
- To prevent spam: Nofollow links are widely used in comment sections, forums, and social media to stop people from trying to boost their ranking by posting irrelevant links.
- For sponsored content: If you’re paid to link to another website, it’s considered unethical to pass on ranking power, so you should use a nofollow link.
- For user-generated content: Sites like Wikipedia use nofollow links for references and external links in user-generated content to prevent misuse.
Nofollow links
Nofollow links are hyperlinks with a special attribute (“rel=nofollow”) that tells search engines like Google not to follow them. Nofollow links do not pass on any “link equity” (ranking power) from the linking page to the linked page. So, even if you get a nofollow link from a high-authority website, it won’t directly boost your search ranking. Let’s explore NoFollow Links in detail.
Table of Content
- What are NoFollow Links?
- Why use NoFollow Links?
- How Do You Check If a Link is Nofollow?
- Why Did Search Engines Create the Nofollow Tag?
- How to technically implement NoFollow Links
- Best practices for using NoFollow Links
- Link attribution
- Conclusion