Why User Experience is important?

1. Consumer satisfaction:

Consumer satisfaction is very important cause everyone wants that if the user visits their website and they would be completely set of satisfied and don’t require to visit any other website . Good user experience provides higher level of customer satisfaction whenever the user finds your product easy to use initiative enjoyable they will give a positive review of it that will also and hence your brand image

2. User retention:

Means that a user will return back to your products or service whenever he needs it in future. So a good user experience increases the chances that the user will return back to the product or service and there are more chances that they will become your loyal customers.

3. Reduced customer support cost:

If your website have a good navigation, user interface and provide good user experience then the need for contacting to the customer service for understanding about the working, or queries will be reduced as the web design will be initiative and easy to use. So it will lower the overall support cost.

4. Competitive advantage:

In today’s competitive world when we know there are multiple websites for the same product or services it is very difficult to stand out but a good user experience will act as a differentiator between competing products and services. User experience will give company a competitive edge over the other similar websites by attracting and retaining their users.

5. Driven decision making:

For improving the user experience you need to research and test about the feedback of users properly, which will provide valuable insights about their behaviours, preferences and key problems by getting and analysing their feedbacks and other matrix company can take more inform decisions which can optimise and improvise their products which can lead to continuous improvement.