X’s Response to Concerns and Challenges
Since Elon Musk got X in 2022, the platform has had issues, with advertisers expressing concerns over ad placements and content control policies. Advertisers, including well-known firms like as Apple and Disney, have halted their investment in X because of controversies. X’s advertising income decreased by 50% last year, falling short of the $3 billion.
In response to these challenges, X has introduced the Creator Targeting feature. With this advertisers can easily curate a list of creators, providing them with the control and specificity needed to ensure their ads align with brand values and avoid any controversies.
X’s New Feature That Lets You Choose Where Your Ads Go
Elon Musk’s X will allow advertisers to run ads next to select content creator’s profile. X (previously known as Twitter) has added a new feature that allows advertisers to place ads beside a handpicked list of content creators. This is going to help advertisers overcome the problems of ensuring that their ads are not connected with controversial or harmful content. This is a notable shift in X’s advertising strategy, giving greater control over their campaigns.