History of AMP pages
In October, 2015 Google, along with other major technology companies like Twitter, LinkedIn, and Pinterest, announced the AMP project. The initiative aimed to improve the performance of mobile web pages by providing a framework that enables the creation of lightweight and fast-loading pages.
It is launched to compete with Facebook Instant Article and Apple News. But at that time, AMP became a new markdown language compared to HTML. However, due to its restrictions, it was hard to add ADS to them which caused a decrease in the revenue of Google. So, Google integrated AMP into its search results across all platforms, not just mobile. This further emphasized the importance of AMP in terms of search engine optimization and mobile user experience.
Accelerated Mobile Pages (AMP pages)
As we are seeing the demand for mobile phones is very large as compared to desktops or laptops. According to some sources, India has over 1.2 billion mobile phone users that’s why good organizations start focusing on mobile phones first.
So a question comes to mind how we can increase performance and user experience on mobiles? Let’s discuss about the Accelerated Mobile Pages (AMP) approach with some examples.
Table of Content
- What is Accelerated Mobile Pages?
- History of AMP pages
- How AMP is improving performance?
- How AMP Works?
- AMP HTML
- AMP JavaScript
- AMP Cache
- Difference
- Difference between the codes