How do SEO and Marketing Funnel work together?
Here’s where SEO and marketing funnels work together:
- SEO helps get you discovered by potential customers who are already looking for solutions you provide (Awareness & Interest stages).
- Well-optimized content on your website educates and builds trust, moving potential customers through the Desire stage.
- A user-friendly website with clear calls to action (CTAs) optimized for conversions helps potential customers take action at the bottom of the funnel.
How is SEO Funnel used as a Marketing Strategy?
Imagine a funnel where a wide audience enters at the top and a smaller, more qualified group exits at the bottom. That’s the basic concept of a marketing funnel. It represents the journey potential customers take, from simply being aware of your brand to ultimately making a purchase or taking a desired action.