What are Chain or Multiple Stores?

Chain stores or multiple stores are retail networks owned and operated by manufacturers or intermediaries. A number of shops with similar appearances are established in localities spread across the country under this type of arrangement. These various stores typically sell standardised and branded consumer goods with an elevated turnover of sales. These stores are managed by the same company and have identical merchandising strategies, along with identical products and displays. 

A chain store is a retail outlet with multiple locations that share a brand, centralised management, and standardised business practices. In many parts of the world, they have come to dominate the retail and dining markets, as well as many service categories. 

The chain operation is most effective when dealing with high-volume merchandise with consistent sales throughout the year. Bata Shoe stores are typical examples of such stores in India. Similar retail outlets are emerging in other products as well. For example, D.C.M. exclusive showrooms, Raymonds, Nirula’s and McDonald’s fast food chains.