Keyword Optimization
Keyword optimization (also known as keyword SEO) is defined as the process of increasing the relevance of a web page’s content to a given search query, strategically selecting and using specific keywords or phrases within the digital environment to improve a website’s visibility and ranking on search engine results pages.
SEO Keywords: A Complete Reference
Keywords is the most basic process in SEO because it aims to serve the most relevant information to its users. SEO Keywords are chosen in such a way that they should drive the right traffic to their sites, and must be clear to search engine algorithms what content your website has and which query should yield it as a top result. However, Keywords should not be used in excessive amounts they should be optimized which will help you understand your target audience.
Table of Content
- 1) Basics of Keywords in SEO?
- 2) Types of keywords
- 3) Keyword Density and Proximity
- 4) Keyword Relevance and Specification
- 5) Keyword Clustering and Mapping
- 6) Keyword Gap Analysis
- 7) Keyword Optimization