Types of keywords

Keywords are essential components of SEO, as they help search engines understand the relevance of your content to users’ queries. There are several types of keywords, each with its own characteristics and usage.

2.1) Short-tail Keywords

Short-tail keywords are short and usually consist of one or two words. They are often broad and have a high search volume. For example, a keyword like “shoes” is a short-tail keyword. Due to their popularity, short-tail keywords can be highly competitive, making it challenging to rank for them.

Example: “car”

2.2) Long-tail Keywords

Long-tail keywords are more specific and contain three or more words. They target particular audiences and have a lower search volume compared to short-tail keywords. However, they are less competitive and often easier to rank for. An example of a long-tail keyword could be “best running shoes for women.”

Example: “affordable electric cars in 2022”

2.3) Primary Keywords

Primary keywords are the most important keywords for your content. They represent the main topic or idea that you want to rank for. Primary keywords should be incorporated naturally throughout your content, including the title, headings, and body text.

Example: “electric cars”

2.4) Secondary Keywords

Secondary keywords are related to your primary keyword and provide additional context to your content. They help search engines better understand the relevance of your content to users’ queries. Secondary keywords can be used in the headings, subheadings, and body text.

Example: “charging infrastructure for electric vehicles”

2.5) LSI keywords

LSI (Latent Semantic Indexing) keywords are semantically related to your primary and secondary keywords. They help search engines grasp the overall topic of your content and improve its relevance to specific queries. LSI keywords should be used naturally throughout your content, avoiding keyword stuffing.

Example: “green energy vehicles”

Keywords is the most basic process in SEO because it aims to serve the most relevant information to its users. SEO Keywords are chosen in such a way that they should drive the right traffic to their sites, and must be clear to search engine algorithms what content your website has and which query should yield it as a top result. However, Keywords should not be used in excessive amounts they should be optimized which will help you understand your target audience.