Marketing Strategy of HP
In order to promote the brands and services the HP company has implemented various marketing strategies such as:
- Social Media Marketing: There are various social media platforms on which HP has its active presence such as Facebook, Instagram, LinkedIn, and Twitter through which they interact with customers and promote their products, share their news, and give an update about the company and the products.
- SEO Strategies: SEO (Search Engine Optimization) is used by HP to improve its presence on the search engines such as Google, and Yahoo. This strategy can be used by techniques such as back-linking, keyword optimization, content creation, etc.
- Influencer Marketing: HP uses the strategy of influencer marketing with the help of its influencers to promote its marketing. The Company works with influencers that describe their features, products, specialties, and profits.
- E-commerce Strategies: HP has made available their products on the eCommerce websites such as Amazon, and Flipkart to sell their products. Today’s growing market consists of shopping and purchasing various products majorly through online shopping websites and it’s implemented by HP.
- Content Marketing Strategies: The Content Marketing strategy of HP focuses on delivering high-quality content, that in return educates and informs its customers. The content is provided with the help of blogs, videos, messages, and infographics.
HP Full Form
HP stands for Hewlett-Packard. It is a multinational company founded by Bill Hewlett and Dave Packard in the year 1939 in Palo Alto, California, United States of America. HP produces many hardware and software-related products that are used for business and personal use. During its start, HP began with the development of electronic instruments but later started with the products such as computers, scanners, printers, etc. Today HP is one of the most developed multinational companies in the world and provides its services and operations in more than 170 countries.