What are Deepfakes?
Deepfakes are a form of synthetic media where a person’s likeness is swapped with another’s using artificial intelligence. They are created by training a machine learning model to understand the characteristics of a person’s face and mimic the movements of another person’s face. This technology has evolved rapidly, leading to deepfakes that are increasingly realistic and harder to detect. While they have legitimate uses, such as in film production or virtual reality, they also pose significant risks. Misused, deepfakes can spread misinformation, cause reputational damage, or even be used for blackmail. Hence, they’ve become a growing concern in the digital age.
MCA, Meta to Launch Dedicated Fact Checking Helpline on Messaging Platform WhatsApp
Nowadays where artificial intelligence (AI) has become a powerful tool, it has also given rise to new forms of misinformation. Deepfakes, manipulated audio, video, or other digital content created using advanced AI tools, have become a growing concern. To combat this, Meta and the Misinformation Combat Alliance (MCA) are collaborating to launch a dedicated fact-checking helpline on WhatsApp.