What is the Aim of this Initiative
This initiative aims to combat the growing prevalence of deepfakes and misinformation. The program is designed around a four-pillar strategy that focuses on detection, prevention, reporting, and increasing awareness about deepfakes. It wants to empower citizens by providing them with a tool to access reliable information. By allowing users to report suspected deepfakes through a dedicated WhatsApp helpline, the initiative encourages the verification of content and helps prevent the spread of misinformation.
MCA, Meta to Launch Dedicated Fact Checking Helpline on Messaging Platform WhatsApp
Nowadays where artificial intelligence (AI) has become a powerful tool, it has also given rise to new forms of misinformation. Deepfakes, manipulated audio, video, or other digital content created using advanced AI tools, have become a growing concern. To combat this, Meta and the Misinformation Combat Alliance (MCA) are collaborating to launch a dedicated fact-checking helpline on WhatsApp.